[1]
M. H. Tolwani, M. N. Solanki, and M. I. Shaikh, “Impact of Celebrity Endorsement on Consumer Buying Behaviour”, Indian Knowledge and Management Review, vol. 1, no. 1, pp. 11–17, Jan. 2025, Accessed: Aug. 02, 2025. [Online]. Available: https://ikmr.met.edu/index.php/ijmr/article/view/2